Art Direction for Nitro Snowboards full length snowboard film.
(link at the end of the post)
The project was set up into three different design phases that were each building upon another to maintain a visual character and red thread throughout the one and a half year project.
Starting with rather early with the premiere posters as primary asssets long before the first clips were filmed – providing a strong visual palette for the rest to come.
FFF created two different sets of posters – one a classic format print/social format for the main film, credits and each individual rider.
The other poster came in the form of a snowboard. A special edition Nitro T1 -SPIKE snowboard. Nitro to preproduced a limited amount for each rider – so that the special SPIKE snowboard is already featured in the film.
After shooting on location in Scandinavia, USA, Alaska and Japan we embedded the visual character throughout the film through means of hand made animations amongst other editing techniques.
The film premiered world wide in theaters in locations like Bejing, Seoul, Salt Lake City, Innsbruck and many more.
EXAMPLERARY ANIMATION ARTWORK by FFF for SPIKE
NO LEASH, NO BOUNDS, WIND IN MY EARS, A SONG TO MY SOUL …
SPIKE JAPAN impressions by FFF
MAIN FILM
Press text and credits from Nitro:
This team rider-driven snowboard film captures a moment in time that represents what snowboarding means, both on and off the board, to the most progressive and style-focused riders at this time. Spike represents an energy, a lifestyle, a mindset, an attitude, and the Nitro team. Spike showcases the power of the riders who live and breathe snowboarding. When allowed to go off-leash, they run free, and that is when the magic happens – the real moments, the actual living in the present, and the authentic style of what Nitro is.
Spike is a contemporary take on the classic snowboard film, driven 100% by the riders and creators, to showcase the candid and organic approach of what happens when a snowboard team, built up of friends, sets out to film snowboarding that will get snowboarders hyped to go boarding.
Follow Nitro team riders Sam Taxwood, Bryan Fox, Dominik Wagner, Iris Pham, Nils Arvidsson, Mateo Massitti, Jordan Morse, Nick Miller, Tom Tramnitz, Hunter Goulet, Griffin Siebert, and more, make memories on and off the board in Sweden, Finland, Japan, the USA, Canada, and Alaska.
Filmed & Edited: Ted Borland
Additional Filming by: Alex Pfeffer, Dylan Ross, FFF
Art Direction: FFF
