Cinelli x Nitro Snowbords x FFF
A visual world for a collaboration between snowboarding and cycling.
Atelier FFF developed the creative direction and artworks for Nitro Snowboards and Cinelli — connecting product graphics, archive references, campaign imagery, apparel and hidden illustrations into one shared language.
Role
Creative direction, artworks, visual identity, campaign world
For
Nitro Snowboards × Cinelli
“Snowboarding and biking celebrate exploration and pushing limits. This collab isn’t about chasing performance, but creating moments that make people feel something — like the simple power of a shared smile.
— FFF, Artist & Creative Director
The idea
The project began with a simple image: two brands creating a new ice cream flavour together.
Not as a joke. More as a way to find the right temperature. Snowboarding and cycling both carry the same urge: going out, finding lines, moving through a landscape with friends, stopping somewhere, collecting small moments that do not need much explanation.
From there, Seek & Enjoy became the centre of the collaboration. The phrase borrows from Nitro’s old Seek & Destroy energy, but shifts the direction. Less attack. More discovery. Still fast, still playful, but softer around the edges.
The translation
Cinelli opened its archive in Milan. Frames, colours, details and old finishes became the starting point.
One detail carried the whole project: the shimmering, glacial paint of the Supercorsa. A surface known from cycling was translated onto a snowboard for the first time. That material shift became the bridge between both worlds. A bike and a board are very different objects. But both can hold the same feeling: movement, season, balance, speed, escape.
Atelier FFF built the visual language around that connection. Hidden drawings move across the frame and the board base. The artworks sit partly in plain sight, partly like small discoveries. The collaboration becomes less about logo placement and more about finding one atmosphere between two cultures.
As a Creative Director, my role was to shape a visual narrative that would transcend the boundaries of both snowboarding and cycling. Main main objective is about creating an immersive world that brings these two distinct cultures together. The goal was to honor both the heritage of each brand while crafting something entirely new—something that resonates on a deeper level. And while doing so to keep both brands visible without forcing them into a compromise. This collaboration is about telling a story, one that invites people to step into a space where creativity, exploration, and connection take center stage.
As an Artist, I am focused on creating an emotional experience. I wanted to capture the spirit of shared moments—the simple, transformative power of a smile between strangers or the unspoken connection between people on a shared adventure. This is not about pushing boundaries for the sake of performance; it’s about creating something that feels human and real. Every piece in this collection reflects that mission: to create moments that resonate, to make people feel something lasting, no matter where the journey takes them.
The result is a visually immersive collection, crafted to capture the beauty of shared experiences:
- The Nitro x Cinelli Phase Snowboard – a limited-edition snowboard built to be your all-mountain adventure seeker.
- Two Cinelli bikes: the Nitro x Cinelli Hobo Geo Gravel Bike and the Nitro x Cinelli Pressure ADR Road Bike, engineered for adventure and speed.
- A full cycling apparel collection, with true blue colors
- All products feature artworks by FFF.
The Nitro x Cinelli collection will release in two phases:
- The bikes, and cycling apparel collection drops July 2025
- The Nitro x Cinelli Phase Snowboard releases October 2025
Seek and Enjoy — Wherever the Seasons Take You.
Credits:
- Creative direction and artworks Atelier-FFF, Fabian F. Fuchs
- For Nitro Snowboards x Cinelli
- Riders Dominik Wagner and Giovanni Rizzi and Eero Ettala
- Photography Luca Crivelli
- Camera Alex Pfeffer and Karsten Boysen
- Music Yves Ardelt
- Produced by Andi Aurhammer and Knut Eliassen
The first ride out and Studio view