Atelier FFF for Nitro x Cinelli: Crafting Stories Through Art and Adventure
What began as a casual conversation about a new ice cream flavor quickly evolved into a powerful collaboration between Nitro Snowboards and Milan-based cycling brand Cinelli. This partnership blends the worlds of snowboarding and cycling, driven by a shared love for adventure and the moments that connect us.
“Snowboarding and biking celebrate exploration and pushing limits. This collab isn’t about chasing performance, but creating moments that make people feel something — like the simple power of a shared smile.
— FFF, Artist & Creative Director
This collaboration is about weaving a story. A story that invites people to step into a world where creativity, exploration, and connection take center stage. Every element of the Nitro x Cinelli collection is designed to capture the joy of a shared smile — that simple, transformative moment when we connect with others, no matter the season.
As a Creative Director, my role was to shape a visual narrative that would transcend the boundaries of both snowboarding and cycling. It wasn’t about simply designing a collection; it was about creating an immersive world that brings these two distinct cultures together. The goal was to honor both the heritage of each brand while crafting something entirely new—something that resonates on a deeper level. This collaboration is about telling a story, one that invites people to step into a space where creativity, exploration, and connection take center stage.
As an Artist, my focus was to create an emotional experience. I wanted to capture the spirit of shared moments—the simple, transformative power of a smile between strangers or the unspoken connection between people on a shared adventure. This is not about pushing boundaries for the sake of performance; it’s about creating something that feels human and real. Every piece in this collection reflects that mission: to create moments that resonate, to make people feel something lasting, no matter where the journey takes them.
The result is a visually immersive collection, crafted to capture the beauty of shared experiences:
- The Nitro x Cinelli Phase Snowboard – a limited-edition snowboard built to be your all-mountain adventure seeker.
- Two Cinelli bikes: the Nitro x Cinelli Hobo Geo Gravel Bike and the Nitro x Cinelli Pressure ADR Road Bike, engineered for adventure and speed.
- A full cycling apparel collection, with true blue colors
- All products feature artworks by FFF.
The Nitro x Cinelli collection will release in two phases:
- The bikes, and cycling apparel collection drops July 2025
- The Nitro x Cinelli Phase Snowboard releases October 2025
Seek and Enjoy — Wherever the Seasons Take You.
Credits:
- Creative direction and artworks Atelier-FFF, Fabian F. Fuchs
- For Nitro Snowboards x Cinelli
- Riders Dominik Wagner and Giovanni Rizzi and Eero Ettala
- Photography Luca Crivelli
- Camera Alex Pfeffer and Karsten Boysen
- Music Yves Ardelt
- Produced by Andi Aurhammer and Knut Eliassen