L1 Outerwear approached the Atelier-FFF to design the visual world for their new outerwear collection “Chroma-Series”. Together with professional snowboarder and teamrider Dominik Wagner, they came up with an all black outerwear combo that features subtle reflective artworks by the FFF. The story of the reflective artworks is carried throughout the whole campaign and as it catches the light it serves as visual anker.
To celebrate the release – FFF also extended the visual artworks into a short motion clip.
“A shield to catch positive cosmic radiance.”
FFF
Role Atelier-FFF:
Idea and Artwork, Creative Direction, Edit, Animation, Sound
developed together with Dominik Wagner
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Rider: Dominik Wagner
Producer: Bob Blump
Photography: Bob Blump
DOP: Alex Pfeffer
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